If you’re looking to attract people to your business, there are three things that you can do today to make your brand more appealing.
First, have empathy. Truly care and understand where your audience are at in their purchasing journey. By being empathetic, you can not only be a better business owner on a human level, but your audience will pick up on your authenticity. Anyone who is truly heartfelt will be better received by potential clients.
Empathy is the first step in building an appealing brand. Watch the video above and discover the other two ways in which you can stand out in your industry. If you need support with building your brand, book a call and see if my coaching is the right fit for you.
Your signature story—your brand story—is a surefire way to attract people who “get you,” people who truly understand the value that you bring and want to hire you. How does this work? A brand story drives audiences to connect with brands because it speaks to where potential customers/clients are in their journey. It’s a way in which you can be relatable as an owner, while showcasing your expertise. If you’ve been where your audience has been and overcome their same obstacles, naturally they’ll be more inclined to pay attention to you.
Your brand story is the thing that will separate you and your business from the endless amounts of other people who offer the same services as you do. Annnd once you’ve hooked in your ideal clients, you can then proceed with helping them to resolve their burning issues.
When done correctly, your brand story can be the catalyst for creating a beautiful love story between you and your audience. Yes, that level of connection! The kind of connection that will bring you raving fans!
For details and examples of how this works, check out the video above about the relationship between your brand story and your audience.
It’s okay if you’re a little messy … Yes, it’s actually okay! As an online-based business, it’s more important that you show up consistently on your platforms and deliver your unique message instead of hiding your light. Remember, branding is all about being memorable. The best way in which you can do so is by strategically being more of YOU. Now, how can you become consistent in your brand storytelling?
Well, if you show up and you’re a little messy … roll with it! Those mistakes and quirks will keep you at the top of other people’s minds.
Why?
It’s the little nuances that make you relatable. In fact, you’ll gain more brand recognition by consistently showing up online imperfectly as opposed to sporadically making your digital appearance “perfectly.”
The more that people see you and hear your message, the more familiar you will become to them. They will feel comfortable engaging with you, which which enable them to begin trusting you. It all comes down to relationship building, and all long lasting and meaningful relationships are based on trust. So, yes. Consistency truly does breed familiarity.
Need more deets on this? Check out the video above and work with me.
When you think about brand storytelling, do you find yourself … stumped?? If so, it’s because you’re making your brand story unnecessarily a difficult read. Having a crystal clear brand identity is essential for creating a brand, and having a signature brand story is what will keep you memorable.
A huge part of brand storytelling is showing your ideal clients that you have a relatable story. In opening up that book and showcasing your story, you are creating a connection with your ideal audience—the ones who will “get it.”
Annnd you need this!!
If you want clients who will become raving fans, you need to get to the core message that you are sending, using your brand story. It’s about going beyond surface-level marketing initiatives and diving deep into your clients’ needs and how they relate with YOU.
Gary Vaynerchuk, Marie Forleo, and Amy Porterfield all have something in common … Figured it out?? I’ll tell you. They each have a unique voice! The wonderful thing about building a brand is that you can become easily recognizable in so many different ways. One of those ways is by having a unique tone of voice.
When you utilize your real voice in your branding, you’re showing the world that you are not a robot! You are not a marketing ploy! In fact, you’re a real person with your own unique style and approach to doing business. This is what allows you to be deeply heard by your ideal audience. Oh, by the way, I am flagging your ideal audience because not everything is for everybody.
Case In Point
A friend and I were chit chatting about Gary Vee. I mentioned how I binge watched his YouTube videos for inspiration. My friend completely balked at the thought, mentioning how he felt that Gary rubbed him the wrong way. He didn’t like his direct tone and f-bombing. Funny, I didn’t view Gary in the same way. Yeeeeett, we’re both die-hard lovers of brand building.
Need another example?
Ever jumped into Facebook groups and noticed how each person’s post sets a different tone—either memorable or forgettable. The posts that garner lengthy responses and cheers of, “Oh yeah!,” “Love this!,” and “That’s me!,” are the ones by people who have figured it out. They have skillfully crafted their messages to fit who they are as a brand.
You see. Once again, not everyone is for everybody. The trick is to figure out your own signature voice.
Just Note
When you are bringing your voice fully frontal into your branding, you are making the decision to connect with your audience—authentically. This means that the vibe that you’re bringing should really be true to YOU.
Remember, you are creating a brand, so you can stand out among the sea of everybody else and attract your ideal clients and customers. That means, you’re setting real expectations for a business relationship with YOU.
Tune into the video above and book a call with me, so you can stand out in your industry and start getting your ideal clients.
So, you think you’re boring?? You’re wroooong! What’s missing is your signature story—your brand story. Your brand story captures the unique experience that you bring to your customers and clients. It also highlights all the amaaaazzzing value that people will get from you!
Been There, Done That
As an example, I explain in this video how my own brand story of losing and finding my voice makes me sooo passionate about playing big and making a bigger impact on the world. My signature story—my actual lived experience—is used to connect with others who can relate and are tired of playing small. This is what YOU want!
Why You Need It NOW!
Your brand story does what stories have historically been used for = to create meaningful connections with your ideal audience. This, my friend, is how you will stand out!
Like that good book that you just can’t put down, your messages, values, and all that makes you special will be truly heard when you strategically craft your brand story.
It not only sets the expectations for what it’s like to hire you, but it is also key to brand building—The only thing that will make you stand out in your industry, attract clients who keep coming back to you, and create the foundation for your business.
Ready to become the author of your attention-grabbing brand story?
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