If you’re thinking about rebranding your business, you’ve got a couple of things to consider. One of those considerations is when is the right time to rebrand your business. You see. There’s a common belief that rebranding is expensive and/or time consuming. Annnd it may very well be those things, depending on your business. The most important thing to remember is whether or not it’s necessary and whether or not your rebrand will alienate your audience …
Case In Point
Weight Watchers just announced that it is rebranding as “WW.” I’m not sure what WW means exactly, but it’s a move away from focusing on “weight” and towards embracing health and wellness. The rebrand is an attempt to address the company’s backlash for using the word “weight.”
In this instance, the new WW is attempting to appease its audience’s complaints, while adapting to the new societal focus on health. Furthermore, the company said that the rebrand will help them begin personalizing their online experience, so they’re speaking to people and building long-term relationships with their clients …
Ha-ha!
They’ve come to the realization that successful brands create a relationship with their audience!
Branding Matters
Branding is all about creating a deep and meaningful relationship with your audience. Think about Apple. The software giant draws long lines of clients out its door because of the relationship its created with its customers. Apple fans are hooked into the experience they will get and the symbolism behind wearing the company’s latest tech. They are raving fans and repeat buyers because, for them, they have a meaningful attachment with Apple. This is what all businesses, larger and small, should strive for.
Whether you are branding for the first time or about to rebrand, it all comes down to maintaining the connection with the people who your business serves. If you’re wondering how to make that level of connection when rebranding, watch the video above and book a free discovery call with me.
It’s okay if you’re a little messy … Yes, it’s actually okay! As an online-based business, it’s more important that you show up consistently on your platforms and deliver your unique message instead of hiding your light. Remember, branding is all about being memorable. The best way in which you can do so is by strategically being more of YOU. Now, how can you become consistent in your brand storytelling?
Well, if you show up and you’re a little messy … roll with it! Those mistakes and quirks will keep you at the top of other people’s minds.
Why?
It’s the little nuances that make you relatable. In fact, you’ll gain more brand recognition by consistently showing up online imperfectly as opposed to sporadically making your digital appearance “perfectly.”
The more that people see you and hear your message, the more familiar you will become to them. They will feel comfortable engaging with you, which which enable them to begin trusting you. It all comes down to relationship building, and all long lasting and meaningful relationships are based on trust. So, yes. Consistency truly does breed familiarity.
Need more deets on this? Check out the video above and work with me.
Are you a Reiki practitioner who’s also a brand photographer? Are you a career coach who’s also an artist? If this sounds like you, then that’s a wonderful thing you! You’re a multi-passionate business owner! That means you have soooo many talents under your belt. Given this, it’s not far fetched that your business isn’t just one-dimensional. It just means that you have several zones in which you are a genius of.
However, there’s still a burning question: How does that work with your brand storytelling?
If you’re worried about being pigeonholed into one little box, you’re not alone. Annnd you’re not out of luck! First things first: Create a brand that is centered on YOU!
This is particularly important for solopreneurs, who are the face of their businesses. Once you have this down, you become the common denominator amongst all of your talents. Your crafts become another part of your personality and ways in which your customers and clients can benefit from working with you.
That being said, you also don’t want to confuse your audience! It would be like holding a paintbrush and cooking utensil in one hand and a screwdriver and softball mitt in the other.
So what’s a multi-passionate owner to do??🤔
Tune into this video and book a call with me to discuss how we can brand your business around your multiple passions.
When you think about brand storytelling, do you find yourself … stumped?? If so, it’s because you’re making your brand story unnecessarily a difficult read. Having a crystal clear brand identity is essential for creating a brand, and having a signature brand story is what will keep you memorable.
A huge part of brand storytelling is showing your ideal clients that you have a relatable story. In opening up that book and showcasing your story, you are creating a connection with your ideal audience—the ones who will “get it.”
Annnd you need this!!
If you want clients who will become raving fans, you need to get to the core message that you are sending, using your brand story. It’s about going beyond surface-level marketing initiatives and diving deep into your clients’ needs and how they relate with YOU.
I’ve got good and bad news! The good news: Branding is not just about throwing up a website and creating a pretty logo. Bad news (which is actually, still good news): Branding is more than just websites and logos. It’s more about what comes to mind when you think of a brand … Hold that thought!
When you think about Oprah, what comes to mind? I want you to fill in the blanks and jot that down.
You see. What comes up—for good or bad—defines your brand.
Now imagine you took control of the wheel and started to paint the picture for what it’s like to hire or purchase from you? This is what strategic branding is all about, which is particularly essential for solopreneurs, since owners are the end-and-be-all of the business relationship. This makes it mission critical for owners to take control of their image. As I always say, “If you’re not branding yourself, others will brand you for you.”
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