Blog
Personal Brands and Business Owners Share Their Elevator Pitch on Blab
I hosted a Blab to encourage business owners and personal branders to share their elevator pitch. During this networking event, I had the fortune to meet with people who are authentically trying to enhance the world in which we live in. Now, that's RAW BRANDED®! *The...
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7 Tips To Make Your Elevator Pitch
With social media platforms and live streaming on the rapid rise, all business owners and personal brands, need to be prepared to properly make that sell—introduce yourself via an elevator pitch. In case you missed it, discover how these savvy entrepreneurs introduce...
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5 Ways To Identify and Connect With Your Target Audience
You may have a business or a personal brand, but you may not know who to share it with and how to do so. Just because you built it doesn't mean that they'll come! It's good to know who you'd like to target, but it's even better to understand the ways to connect with...
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Why You Still Need Websites & Integrated Marketing Communications (IMC)
Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don't forget your hub—your website. People still use websites as a source for reviews about brands (via...
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7 Reputation Management Tips For Your Brand
I always say, "If you're not branding yourself, others will brand you for you." This is especially essential when attempting to control your reputation. In this article, I outline 7 reputation management tips to help you steer your brand's image and also cite two...
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Introverts: 5 Tips For Branding & Broadcasting
[perfect_quotes id="1011"] Calling all introverts! Calling all introverts! Despite misconceptions, there is power in being an introvert. Let me briefly breakdown psychologist Carl G. Jung's definition of introvertism and extravertism/extrovertism and explain how you...
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The Art of Storytelling For Your Brand: Part 2
In this follow-up video, I continue to explain the importance of your brand's story. You'll find a couple of actionable tips that can help you to begin crafting your story. This one requires a bit of reflection on yourself and your audience, as you search for...
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The Art of Storytelling For Brands
The art of storytelling for brands is linked to our core existence as people. Historically, we've passed along stories to connect with others and preserve knowledge. Stories are still found in the cave drawings from ancient times and even in gestures. It is a...
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My Story, My Brand
Your story remains the connective force of engagement with your audience. This is not your canned elevator speech. Rather, think of it as your "why." You may already know a few things about me and RAW BRANDED®, but if you'd like to take a deeper dive into my brand,...
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How To Brand Yourself and Your Company
Whether you are watching the tube, listening to the radio, or surfing the web, you'd be hard-pressed not to have heard the word, "brand." With the rise of our celebrity/reality TV/look-at-me culture comes the need for individuals as well as businesses (sometimes one...
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