You may have a business or a personal brand, but you may not know who to share it with and how to do so. Just because you built it doesn’t mean that they’ll come! It’s good to know who you’d like to target, but it’s even better to understand the ways to connect with them in a way that resonates. Before you can make your mark, you need to connect your brand to your audience’s core wants and needs. In this Periscope session, I outline five ways to identify and connect with your target audience. Tune in, take notes, and chime in below.
Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don’t forget your hub—your website. People still use websites as a source for reviews about brands (via blogs or review sites). This is also the main platform that people use to obtain detailed information about various brands, especially if the tidbits shared on social media don’t paint the full picture.
You want to make sure that once that search is made, your digital space easily presents itself. Your website should not only shine, but it should also be used as the source of all the nitty gritty details about your brand. You can then direct your audience from social networks to this central space to learn more about you and embark on the call of action that you’d like for them to perform.
I encourage you to take a seat in my classroom. Come on in! No boring lectures here! I break down all the details for you in this video.
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