Websites Archives | Dr. Renée A. Walker

Your Story and Your Website: How Does This Work?

Renée A. Walker — Fri, 19 Oct 2018 02:18:00 +0000

Once upon a time, websites were built as brochureware. Businesses would put everything but the kitchen sink on a site, and with all of that information, it actually made the site useless for audiences. Yes, unfortunate for the end user and tragic for the business owner. Today, your site should not only allow you to […]

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Why Branding Is Beyond Websites and Logos

Renée A. Walker — Sat, 08 Sep 2018 23:51:00 +0000

I’ve got good and bad news! The good news: Branding is not just about throwing up a website and creating a pretty logo. Bad news (which is actually, still good news): Branding is more than just websites and logos. It’s more about what comes to mind when you think of a brand … Hold that […]

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Brand Battle: Lenovo Yoga vs. HP Spectre

Renée A. Walker — Tue, 30 Jan 2018 00:01:14 +0000

The Lenovo Yoga and HP Spectre are two of the leading two-in-one laptops out there that are ideal for small business owners, particularly creatives. One minute you could be hammering out the details of a project on your computer, and the next minute, you could flip those nifty computers into a tablet and design something […]

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About v. Story Web pages

Renée A. Walker — Mon, 09 Jan 2017 00:30:00 +0000

There are two essential pages that you need to have on any personal branding website—an about page and a story page. Riddle me this! Your target audience member stumbles upon your website and sees a snazzy picture of you. There you are offering some service, freebie, and/or magical potion. Now, the said target audience member […]

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Why You Need Shareable Blog Content

Renée A. Walker — Wed, 30 Dec 2015 18:41:00 +0000

In case you haven’t noticed, today’s marketing efforts are centered on creating solid content. Yes, oh, yes, content is king! Your content should not only be of value to the end user, but it should also be shareable. Nothing is worst that having people stumble upon your blog, actually like the information that you’ve created, […]

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Why You Still Need Websites & Integrated Marketing Communications (IMC)

Renée A. Walker — Sat, 05 Sep 2015 06:21:00 +0000

Today, there are endless platforms that you can use to showcase your brand. While you should maintain a presence on the social spaces where your audience frequents, don’t forget your hub—your website. People still use websites as a source for reviews about brands (via blogs or review sites). This is also the main platform that […]

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10 Tips To Enhance Your Website’s SEO

Renée A. Walker — Sat, 04 Jul 2015 08:32:00 +0000

So, you’ve just built a website or blog. Congratulations! You’ve achieved the first milestone … but where’s the traffic?? You’re not alone. This is a common scenario for bloggers and website masters far and near. It’s often believe that if you build it (your website not fields of dreams), traffic will come. Except, there’s a […]

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