Using video is one of the fastest ways in which you can build a connection with your audience, and platforms, like YouTube, make it really easy to highlight your brand. Before you decide to upload your latest video, there are a couple of things you need to do. In this video, I back up the truck (catch that in the video) and break down exactly how to brand yourself on YouTube.
Goals & Getting It Down
The whole goal for going on YouTube is to highlight your brand experience. Now, the one key portion that you shouldn’t overlook is your branding! Ah, ha. Yes, it all comes down to those subtle yet powerful and effective cues. Specifically, you’ll need to brand your YouTube channel art, thumbnail, and watermark, to name a few elements. In addition to these items, don’t forget your old reliable, signature colors and fonts.
Big Benefits
Once you have your elements in place, you’ll ensure that your channel is professionally showcased. Not only that, but you’ll also, once again, send out those cues that remind people of your unique style. Your audience will get a feel for your videos and will become trained to spot them among the many other videos on the YouTube.
Getting Started
If you’re still green with your branding but ready to make your mark, I invite you to join the free, RAW BRANDED® 5-day branding challenge. I’ll work with you each of the five days to get your branding in order. You’ll get a full understanding of how to arrive professionally branded on all digital spaces as well as strategies for executing your brand.
If you haven’t started using video to build your brand, you’re missing out on a lot! Through this visual exchange, you’re able to showcase the person or team behind the brand. In this video I outline 5 ways to use video for brand building.
Why Video?
Right now, video is among, if not, the fastest tool that you can use to forge a relationship with your audience. As I mentioned in this video, a good way to get people to “get it” is to get them to get you! It’s not about a gimmick but actually being real—RAW BRANDED.
You can also use video to infotain. No, this doesn’t mean that you’re putting on a sideshow. However, when using video, you will need to capture people’s attention. This is where you can marry the provision of information with entertainment. Allow yourself to think far and away, outside the box. #DontBeBoring
Additional Tips
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While I outline 5 ways to use video for brand building, I also encourage you to share your advice and strategies by commenting below.
Are there other ways in which video can be used for brands?
Have you heard the term that consistency breeds familiarity? Well, it’s a popular saying for a reason—It’s true. If you’re an introvert, like me, you know it’s hard to juggle growing a business while staying energetically balanced! When it comes to brand building, we don’t want to spread ourselves thin. Right? So, coming on camera for some people, whether it’s recorded or LIVE, can be a lot. BUT there’s no need to worry! There are a couple of solutions you can adopt to stay consistent.
First, you can batch record everything. Yes, oh, yes. It’s all about being craftier with our time. Once you have everything already scripted and prepped, you can take a chunk of time to go on camera. After your filming is settled and out of the way, you can take a break and spend another day editing everything. Words to the wise: Don’t overlook the beauty of batch recording!
I explain details in the video above, beginning at 5:08. Chime in below and explain how you stay consistent while brand building.
The Lenovo Yoga and HP Spectre are two of the leading two-in-one laptops out there that are ideal for small business owners, particularly creatives. One minute you could be hammering out the details of a project on your computer, and the next minute, you could flip those nifty computers into a tablet and design something amazing as if you’re working with a paintbrush and paper. I put these two laptops to the test in my recent product review.
What Had Happened Was …
When it comes down to choosing among bigger brands, it often becomes a battle between the brand name, reputation/reviews from others, and then the product itself. Well, I found myself in this interesting position when my trusty laptop suddenly kicked the can, and I was forced to replace it. Of course, the timing was the worst, as is the time in which these things tend to happen. So, off to Best Buy I went … completely reluctant to dish out the cash that I also didn’t have available. 💸
What I Found Was …
You really need to go into the computer buying process with a completely clear vision of how you plan on using the computer, how it will fit into your lifestyle, and your budget. The thing is, after the shiny penny syndrome runs off, you’ll be left with something that really needs to meet your needs. It becomes much more than the brand itself. Interestingly, I gravitated to the bigger brands because I felt as if they were trustworthy based on their reputation. The defining factor became a combination of form, function, and affordability. 🎯
Lesson Learned …
The takeaway for all brands is to remember that besides all of the sparkling marketing that we put out there, it is essential to deliver on our brand promise (what we essentially promise consumers at the end of the day). That being said, there is still some hidden magic in wrapping our services and products in pretty little packages. Yes, the psychology is real! 🎁
Check out the video above for more details on all this and chime in below!
Newsflash. There are 7 billion brands in the world … and counting!
“Gasp! How is that?” you ask.
That’s because each person is a brand. This means that you should always steer your brand’s direction.
Now, the end game for many brands is to be profitable. However, for personal brands and businesses, particularly if your business is being a brand, there is one key element that’s needed today—authenticity.
We’re not talking about a gimmick or nonsensical jargon. This goes beyond having a competitive factor or personality. All brands need to showcase what they actually bring to the table. Yes, oh, yes. Get ready and pull up a seat. In a nutshell, brands today need to literally “keep it real.”
Why It Matters
When brands authentically convey their values, beliefs, and goals, this truly resonates with the public. In fact, it is believed that millennials have spurred the need for authentic branding. With $200 billion in annual spending power, millennials tend to seek brands that are trustworthy, according to a study by Elite Daily.
However, they are not alone. Approximately 65% of people that feel an emotional connection to a brand, say it’s because “they care about people like me,” according to a study by Customer Thermometer. Cue Sally Field’s famous response, “You like me. You really really like me.”
How To Build It
Personal brands and businesses can demonstrate their “care factor” by actually caring about their audience … and not just saying so. By showing and not just telling, brands are able to build trust with consumers and clients. The winning ingredients: transparent and honest communications.
Really real brands, the ones that I like to believe are RAW BRANDED®, are deeply in tune with their core values. These values move beyond their mission statements and pervade their marketing efforts. Authentic brands not only communicate these values, but they also walk the talk. This is critical since 80% of consumers said that the “authenticity of content” is the most influential factor that drives them to follow a brand, according to data by Slideshare.
Larger brands have caught on to this and shifted gears in their promotions. Dove, a Unilver brand known for its line of soaps, is big on empowering women and campaigning for real beauty. The brand has been using real women in its campaigns to demonstrate its values and attract female buyers.
However, Dove is also exemplary of when forced authenticity falls flat. In 2017, the company drew backlash from an ad campaign showcasing a Black woman seemingly transitioning into a White woman via Dove’s product. Although Dove believes that this message wasn’t its original intent, the brand received criticism, boycotts, and lost followers. Consumers were baffled at how a brand that totes diversity could approve such offensive content. Dove stands as a marked example of how authenticity fuels consumers’ trust and why this is essential.
Buffer, the social media scheduling tool, is yet another brand that is showcasing its authenticity by being consciously transparent. Embracing a self-described “default to transparency,” Buffer holds onto this notion as part of its core values. This is further demonstrated by Buffer’s actions. The company publishes employees’ salaries and financial reports on its website as a means of being open and accessible to the public, thereby walking the talk.
How To Make It Profitable
All brands can be authentic and profitable by first being conscious of their core values and beliefs. They should also be aware of how this aligns with the right audience, since like attracts like. The whole goal is to remain true to your brand and to build a relationship with your audience around these shared beliefs. This is how trust is formed and you become more likely to attract people who are willing to pay for your offerings.
In addition, consistency in your message is also key, as it means that you are never deviating from these core values. Hence, you avoid pulling a fast one on your audience and having to do damage control!
Where To Get More Information
Need more clarity on how to build an authentic and profitable brand? Join the RAW BRANDED® Masterclass,How To Build An Authentic & Profitable Brand. Save your seat and don’t miss out!
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