Why do people buy Starbucks when they can easily buy a cup of coffee for half the price?! Annnd that cheaper cup of joe can be found just about anywhere! Still, some people are willing to join longer lines for the pleasure of ordering a Venti, no foam, whatnot.
You see. Starbucks has its branding figured out. While it has a signature logo (that yes, has been rebranded), its strategy goes beyond its logo. Starbucks creates an experience for its customers.
Take note because you can do the same. You can adopt Starbucks’ marketing strategy for your brand building.
Your Perceived Value & Brand
At the end of the day, it comes down to perceptions. It’s about what you perceive when buying coffee from Starbucks. There is value that is attached to that branded coffee. That’s exactly what happens when you do solid branding. You need to do the same!
You have to create that amazing brand experience that’s on the level of Starbucks. This is what will attract an audience that can see your value and will want to choose you, even in comparison to others who are charging cheaper prices than you!
If you’re being overlooked by potential clients, there’s a reason why. However, there are three key lessons you can learn from Apple, so you can stand out and attract your ideal clients/customers.
Yes, Apple is crafty with its visual appeal—from its products to its ads. Its visual branding is simple, effective, and memorable. However, as is the nature of strategic branding, Apple’s strategy goes beyond its visuals. In fact, there are three powerful branding strategies that entrepreneurs can learn from Apple. Watch the video above and share your takeaways below.
If you’re looking to attract people to your business, there are three things that you can do today to make your brand more appealing.
First, have empathy. Truly care and understand where your audience are at in their purchasing journey. By being empathetic, you can not only be a better business owner on a human level, but your audience will pick up on your authenticity. Anyone who is truly heartfelt will be better received by potential clients.
Empathy is the first step in building an appealing brand. Watch the video above and discover the other two ways in which you can stand out in your industry. If you need support with building your brand, book a call and see if my coaching is the right fit for you.
As an owner, you get to choose who you want to work with. Not only that, but you also have the choice of building a brand that truly speaks to your audience’s wants and needs. When it comes down to it, are you going to speak to your audience in a way that will allow you to stand out? Oooor do you choose to overlook your opportunity to build a brand that will make your ideal audience fall in love with YOU? Now, how do you build an audience and a brand?
How To Start Building A Brand
Yes, it does begin with you choosing to connect with your audience in a meaningful way. Once you make the choice, your business will turn around. Absolutely.
You’ll discover just how quickly and readily your potential customers and clients will choose you. In this video, I share how I helped two business owners in the same industry to leverage their unique strengths and earn competitive contracts. It came down to each of them making the choice to stand out from the crowd in their own unique way.
Picking up on the theme I’m putting down??
If you need help with building a brand that stands out, let’s discuss on a free call. Looking forward to chatting!
I refuse to believe that you don’t have a brand personality that people will be attracted to! As long as you’re human, you’re a multifaceted being with multiple personalities. You just need to decide which aspect of your personality you’re going to bring to the table as a business owner and highlight in your signature story—your brand story, the thing that will magnetize your audience to you. So, what makes a brand successful?
First things first. Don’t mimic other influencers in your industry. People will see right through the fact that you are putting on a show. Remember, consumers crave authenticity, so the minute that they sniff out your facade, it’ll be game over! Successful brands make real connections with their audience. They communicate with their audience, using real messages in a realistic way.
It’s so, so easy to think that all you need to do is show up in order to have a brand.
Unfortunately, my friend, that’s not enough! While you and your actual personality are major players in brand formation, showing up alone just won’t cut it.
Instead, you need to be laser focused on creating a brand that truly connects with your audience.
Having a memorable and meaningful brand story is the foundation. However, that real, signature story should also have some personality!
You want to be crystal clear on the initial impressions you’re making on your audience. Your personality as a business owner and the experience you bring will magnetize your audience to you. This is what will bring clients back to you again, and again, and again!
You see. It’s simply not enough to show up for your audience and “be you.”
Branding involves a strategy, which you can use to engage with potential clients in an unforgettable way.
Tune into this video and find out how successful brands infuse their personality into their business.
You’ll also discover how my client turned around his branding mistake to earn upwards of $1M in contracts.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
