Are you putting information about you and your business out into the world … but no one is listening? Do you have amazing gifts to share with others … but you’re still the best kept secret? If you feel as if noone is paying attention to you, there is a reason why this is happening … You don’t have a clear and simple message that truly connects with your audience. However, this is exactly will stop you from being a hidden treasure!
No worries. It’s easy to fall into the trap of thinking that you know what your audience wants and needs. It may be easy to listen to hearsay or what you assume they want. However, without actually getting out into the world and directly asking your potential customers/clients what they want, you’ll continue to remain lost.
It comes down to understanding your audience, connecting with them through your meaningful messages, and building a real, raw relationship with them. That’s what will make your audience perk up, pay attention, and fall in love with you. That’s also how you can quit being a hidden treasure.
Your signature story—your brand story—is a surefire way to attract people who “get you,” people who truly understand the value that you bring and want to hire you. How does this work? A brand story drives audiences to connect with brands because it speaks to where potential customers/clients are in their journey. It’s a way in which you can be relatable as an owner, while showcasing your expertise. If you’ve been where your audience has been and overcome their same obstacles, naturally they’ll be more inclined to pay attention to you.
Your brand story is the thing that will separate you and your business from the endless amounts of other people who offer the same services as you do. Annnd once you’ve hooked in your ideal clients, you can then proceed with helping them to resolve their burning issues.
When done correctly, your brand story can be the catalyst for creating a beautiful love story between you and your audience. Yes, that level of connection! The kind of connection that will bring you raving fans!
For details and examples of how this works, check out the video above about the relationship between your brand story and your audience.
Once upon a time, websites were built as brochureware. Businesses would put everything but the kitchen sink on a site, and with all of that information, it actually made the site useless for audiences. Yes, unfortunate for the end user and tragic for the business owner.
Today, your site should not only allow you to stand out as an owner, but it should also capture your unique message and essence. It should clearly explain how you can help your audience. Your audience should readily feel that your services are the only ones for resolving their problem. Your site should also guide them to where they can begin to alleviate their issue, with you helping them as their guide.
As for your brand story, your narrative also plays a role in this marketing funnel by showing up on key pages of your website. As your potential clients move through your site, your signature story will bubble up in your content, attracting your audience further to you and creating connections with you as the go-to expert. The relationship between your signature story and your website is explained further in this video.
Still scratching your head, in need of a solid brand story that connects with your potential customers/clients? Now is the time to work with me.
If you’re thinking about rebranding your business, you’ve got a couple of things to consider. One of those considerations is when is the right time to rebrand your business. You see. There’s a common belief that rebranding is expensive and/or time consuming. Annnd it may very well be those things, depending on your business. The most important thing to remember is whether or not it’s necessary and whether or not your rebrand will alienate your audience …
Case In Point
Weight Watchers just announced that it is rebranding as “WW.” I’m not sure what WW means exactly, but it’s a move away from focusing on “weight” and towards embracing health and wellness. The rebrand is an attempt to address the company’s backlash for using the word “weight.”
In this instance, the new WW is attempting to appease its audience’s complaints, while adapting to the new societal focus on health. Furthermore, the company said that the rebrand will help them begin personalizing their online experience, so they’re speaking to people and building long-term relationships with their clients …
Ha-ha!
They’ve come to the realization that successful brands create a relationship with their audience!
Branding Matters
Branding is all about creating a deep and meaningful relationship with your audience. Think about Apple. The software giant draws long lines of clients out its door because of the relationship its created with its customers. Apple fans are hooked into the experience they will get and the symbolism behind wearing the company’s latest tech. They are raving fans and repeat buyers because, for them, they have a meaningful attachment with Apple. This is what all businesses, larger and small, should strive for.
Whether you are branding for the first time or about to rebrand, it all comes down to maintaining the connection with the people who your business serves. If you’re wondering how to make that level of connection when rebranding, watch the video above and book a free discovery call with me.
It’s okay if you’re a little messy … Yes, it’s actually okay! As an online-based business, it’s more important that you show up consistently on your platforms and deliver your unique message instead of hiding your light. Remember, branding is all about being memorable. The best way in which you can do so is by strategically being more of YOU. Now, how can you become consistent in your brand storytelling?
Well, if you show up and you’re a little messy … roll with it! Those mistakes and quirks will keep you at the top of other people’s minds.
Why?
It’s the little nuances that make you relatable. In fact, you’ll gain more brand recognition by consistently showing up online imperfectly as opposed to sporadically making your digital appearance “perfectly.”
The more that people see you and hear your message, the more familiar you will become to them. They will feel comfortable engaging with you, which which enable them to begin trusting you. It all comes down to relationship building, and all long lasting and meaningful relationships are based on trust. So, yes. Consistency truly does breed familiarity.
Need more deets on this? Check out the video above and work with me.
Are you a Reiki practitioner who’s also a brand photographer? Are you a career coach who’s also an artist? If this sounds like you, then that’s a wonderful thing you! You’re a multi-passionate business owner! That means you have soooo many talents under your belt. Given this, it’s not far fetched that your business isn’t just one-dimensional. It just means that you have several zones in which you are a genius of.
However, there’s still a burning question: How does that work with your brand storytelling?
If you’re worried about being pigeonholed into one little box, you’re not alone. Annnd you’re not out of luck! First things first: Create a brand that is centered on YOU!
This is particularly important for solopreneurs, who are the face of their businesses. Once you have this down, you become the common denominator amongst all of your talents. Your crafts become another part of your personality and ways in which your customers and clients can benefit from working with you.
That being said, you also don’t want to confuse your audience! It would be like holding a paintbrush and cooking utensil in one hand and a screwdriver and softball mitt in the other.
So what’s a multi-passionate owner to do??🤔
Tune into this video and book a call with me to discuss how we can brand your business around your multiple passions.
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